UX Design Portfolio
Designing AI-native products, systems and experiences.
I'm Shuai Xu, a Product Designer at Amazon building generative-AI tools that help teams ideate, test, and ship better customer experiences. Previously I designed creator and advertising platforms at Meta and TikTok.
Selected Work01Amazon
Working Backwards AI
A generative-AI platform that simulates feedback from virtual customers and domain experts, helping Product Managers craft better ideas, refine product concepts, and write PR/FAQ documents faster. I led end-to-end design strategy, including multi-agent interaction models and an AI-native design system.
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02Amazon Business
Preferred Brand Recommendation Ads
Intelligent recommendation ads that take the guesswork out of brand selection — helping business customers make informed, confident purchasing decisions while improving discoverability for sellers inside the guided buying workflow.
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03TikTok
TikTok Creator Marketplace
The official platform that helps advertisers discover and collaborate with the right creators for their campaigns. I led UX design for the Open Campaign feature, streamlining how brands post opportunities and how creators apply to them.
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04Amazon
Publisher Technology Platform
A platform that enables publishers to monetize their products, giving them control over packaging and sales enablement across Amazon's advertising ecosystem.
Case Study Coming Soon
05TikTok
New User Onboarding Design
A redesigned onboarding flow featuring personalized, intuitive experiences — pairing interactive guidance with tailored content suggestions to help new users find their place on TikTok faster.
Case Study Coming Soon
About
Interaction, systems thinking, and modern AI workflows.
I'm a UX Designer at Amazon focused on AI-powered tools that help teams ideate, test, and improve customer experiences. I've been instrumental in designing Working Backwards AI, which enables builders to collaborate with intelligent systems. Earlier, at Meta and TikTok, I built data-driven platforms connecting creators, advertisers, and audiences.
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